Description :

Work Experience: 7 – 12 Years
Location: Chennai – Ambattur.
Must be open to traveling domestically within India and internationally as business needs arise

Job Description:
We are seeking a highly skilled and experienced Senior Marketing Executive to join our team and
lead marketing efforts for our Engineering Services division in India and the United States. The
ideal candidate will have a strong background in marketing strategies, campaign management,
client engagement, and market analysis, with a focus on promoting engineering services to
clients in the engineering and manufacturing sectors.

Responsibilities:
 Develop and implement comprehensive marketing strategies to promote engineering services
in India and Support the marketing efforts in the United States.
 Conduct market research to identify potential clients, industry trends, and competitor analysis.
 Create marketing campaigns across various channels, including digital, social media, email,
and events, to generate leads and increase brand awareness.
 Collaborate with sales and engineering teams to create marketing collateral, presentations,
and proposals tailored to client needs.
 Utilize CRM/marketing automation platforms to track leads, analyze campaign performance,
and optimize marketing efforts.
 Maintain the LinkedIn Sales Navigator account and manage appointment scheduling for
Business activities.
 Manage and optimize digital marketing campaigns, including SEO, PPC, and social media
advertising, to drive traffic and conversions.

 Analyze marketing metrics and KPIs to track campaign performance and make data-driven
decisions.
 Perform data mining to extract client insights and support targeted marketing and lead
generation efforts.
 Build and maintain relationships with key clients, industry partners, and stakeholders to
enhance business opportunities.
 Stay updated with industry developments, market trends, and emerging technologies to inform
marketing strategies.
 Coordinate with internal teams, including sales, product development, and management, to
align marketing efforts with business goals.
 Prepare regular reports and presentations for senior management on marketing activities,
ROI, and growth opportunities.

Required skills & Qualifications:
 Bachelor degree in Marketing, Business Administration, or related field. MBA is a plus.
 Proven experience (6+ years) in marketing roles, preferably in the engineering services
 Strong understanding of digital marketing techniques, including SEO, SEM, social media, and
email marketing.
 Should be well-versed in CRM systems and marketing automation
 Excellent communication, presentation, and interpersonal skills.
 Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
 Analytical mindset with proficiency in marketing analytics tools and data interpretation.
 Flexibility to travel domestically and internationally as needed.
 Fluency in English is required.